Filmfare Awards ties up with Elder Pharmaceuticals!
Bollywood’s greatest award show to be held on the 25th of February at MMRDA
Grounds, Mumbai
Worldwide Media Limited, the BBC- Times Group joint venture today
announced that it had entered into a title sponsorship agreement with Elder
Pharmaceuticals for the Filmfare Awards. Elder announced that it was going to
promote FairOne, a fairness cream, that the company markets, using the platform
of the Awards. This year’s Filmfare Awards will be held on the 25th of
February, and will be telecast live.
The Filmfare Awards have a 51 year old legacy and are the oldest and most
prestigious awards and entertainment show in Asia. The recognition and honour
that a Filmfare award brings to the winner has invariably skyrocketed the career
of many a film industry entrant. Despite the plethora of film awards in recent
times, the Filmfare Black Lady remains the ultimate aspiration of every Indian
actor, producer and director.
There are a total of 31 awards that are awarded every year, including two
Lifetime Achievement awards.
Mr. Devashish Sarkar, Chief Executive Officer of Worldwide Media said “We
welcome this new association with Elder and FairOne. The awards have long
symbolized the ultimate in glamour and show business. These are the best
marketing platforms for brands to tie up with. We hope to make this platform
even stronger, with this tie-up with Elder Pharma.”
FairOne, a unique product developed by the legendary Shahnaz Husain, has
met with spectacular success across the country since its launch in August 2004.
Made with pure natural ingredients - saffron, honey, apricot oil, rose,
cucumber & lemon distillate – FairOne is a moisturizing and skin colour
enhancing cream that shows visible results in just two weeks.
On the occasion of the tie-up, Dr. Anuj Saxena, Director Marketing, Elder
Pharmaceuticals, said, “We are pleased to be associated with the Filmfare
awards. This alliance surely has synergy – Beauty and Talent go hand in hand.
Also the audience base of the two will only help to create a larger and stronger
loyalty base. Together we shall complement each other”.
Mr. A.P. Parigi, on behalf of Times Innovative Media Private Ltd. and 360
Degrees – who were instrumental in bringing the two parties together said “We
are delighted to announce that we have concluded a partnership with Fair One,
for the period 2006-2008”.
About Worldwide Media
Worldwide Media Ltd. is a 50:50 joint venture owned by the Times of India
group and BBC Worldwide. Two of the company’s brands - Femina and Filmfare - are
industry leaders and household names in India. Wordwide Media has also recently
launched UK’s No.1 auto magazine BBC TopGear in India.
About Elder Pharmaceuticals:
Elder is a Rs.350 crore company with a strong portfolio of brands across
the pharmaceutical and FMHG sector. With dominant products like Shelcal and
other well-know brands like Fair One, Tiger Balm, AM-PM mouthwash and Blistex
lip care products. Elder is determined to achieve a prominent place in the
national and international Health Care arena. Elder welcomes the role of
celebrating talent and beauty in any field, an undertaking that the company
continues to support and encourage through all its ventures.
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- R.D Burman award : Shantanu Moitra
- Life Time Achievement Award :Shabana Azmi
- Best Debutant(Male) :Shiney Ahuja - Hazaaron Khwaishein Aisi
- Best Debutant(Female) :Vidya Balan - Parineeta
- Best Choreography : Howard Rosemeyer - Parineeta
- Best Movie Critics : Mani
Ratnam (Yuva) & Govind Nihalani (Dev)
- Best Actor Critics : Amitabh Bachchan - Black
- Best Actress Critics :Rani Mukherjee - Black
- Best Story : Sudhir Mishra,Ruchi Narain,Shivkumar Subrahmanyam
- Hazaaron Khwaishein Aisi
- Best Dialogue : Prakash Jha - Apaharan
- Best Sound : Bishwadeep Chatterjee - Parineeta
- Best Screenplay : Nina Arora,Manoj Tyagi - Page 3
- Best Art Direction : Pradeep Sarkar,Tanushree Sarkar,Keshto Mondal - Parineeta
- Best Action : Allan Amin - Dus
- Best Background Music : Monty - Black
- Best Cinematography :Ravi K. Chandran - Black
- Best Editing : Bela Segal - Black
Photo Gallery
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